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Working with Prompts

Prompts are the questions users ask AI platforms that you want your brand to be visible for. ReachLLM runs your tracked prompts against each enabled AI platform on a schedule and analyzes every response, so your prompt list defines exactly what your visibility scores measure.

When you set up a brand, ReachLLM generates a starter set of prompts automatically from your brand analysis. These cover the questions your likely customers ask AI assistants about your category, your products, and your competitors.

You are not limited to the generated set. You can:

  • Add your own prompts for questions you know matter to your business.
  • Edit any prompt to sharpen its wording.
  • Archive prompts you no longer want to track. Archived prompts stop running and stop counting against your monthly limit.

Open Prompts, select Add prompts, and enter one prompt per line. You can add up to 100 prompts in one batch. Blank lines and duplicates are skipped, then ReachLLM starts analyzing the prompts that were added successfully.

This prompt-level check fills in evidence for the new questions without replacing the complete Brand Visibility dashboard snapshot. Overview, Share of Voice, trends, and Detailed Responses keep using the most complete finished run for the current tracked prompt set. Use Refresh Now when you want a new complete snapshot across every active prompt.

Your tracked-prompt allowance is checked across the workspace before the batch is saved. If the batch would exceed the allowance, ReachLLM shows the current usage and limit without clearing your draft.

A well-organized prompt list makes your visibility results much easier to read.

Group prompts by theme with topic tags. Tags let you filter results and spot which topics you win and which you lose.

Open Knowledge Base > Topics to add, rename, or remove a topic and assign prompts to it. ReachLLM confirms each saved change. If saving a new topic fails, the previous topic list stays in place and the input keeps your draft so you can try again.

Each prompt is classified as branded (it names your brand) or unbranded (a discovery question that does not). ReachLLM sets this automatically when prompts are generated, and you can change it: click the Branded or Unbranded label on any prompt to flip it. This classification powers the Any / Branded only / Unbranded only filter in Brand Visibility, so getting it right keeps your branded and unbranded views accurate. See AI visibility tracking for how the filter works.

Assign each prompt an intent stage that matches where the asker is in their journey:

Stage What the asker wants
Learn Understand a problem or category
Consider Compare options and shortlist solutions
Purchase Pick a specific product or vendor

Tracking visibility by stage shows whether you appear early in research, late at the decision, or both.

You can link prompts to specific products, so you can see how each product line performs in AI answers rather than only viewing brand-level results.

You do not have to organize prompts one at a time. Bulk tagging and bulk product assignment are supported, so you can select many prompts and apply tags or product links in one action.

Each plan includes a monthly allowance of tracked prompts:

Plan Tracked prompts per month
Pro 100
Scale 500 (pooled across up to 10 brand projects)
Enterprise Agencies 1,000 (pooled across unlimited brand projects)
Growth 500 for one managed brand project
Enterprise Custom

See Plans and pricing for full plan details. To stay within your limit, archive low-value prompts and keep the list focused on questions that drive real buying decisions.

Selected-plan trials and complimentary access use the same tracked-prompt allowance as the displayed plan. When the allowance is full, ReachLLM prevents another prompt from being added and offers an upgrade through Account > Billing. Existing prompts and saved results remain available.

Some custom agreements include a higher account-level tracked-prompt allowance. Billing, prompt creation, manual reruns, scheduled tracking, and Agent-triggered reruns all use that same effective allowance. Pooled plans count active prompts across the whole workspace.

Beyond the recurring visibility runs, you can have the ReachLLM agent run a task on a schedule: daily, weekly, monthly, or once. Set these up and manage them in the agent's Scheduled panel. This is useful for recurring checks or reports built around your prompts, with results delivered without you having to ask each time.

Learn more about what the agent can do in The ReachLLM agent.