Google Analytics 4

Google Analytics 4 connects traffic behavior to AI visibility work.

What it enables

• Traffic and engagement analysis.
• Source and medium breakdowns.
• AI referral traffic views when available.
• Better prioritization of content and page updates.

How to connect

1. Open Account > Integrations.
2. Go to Search Data.
3. Click Setup for Google Analytics 4.
4. Choose the property that matches the brand website.

Use the Google account that owns or has access to the GA4 property.